Successful bloggers may argue on several blogging concepts but no one will stand against the concept that consistent blogging is crucial for success on the web. Literally having a blog full of rich content is really important for indexing by Google as well for gaining trust. This is the reason why currently marketing experts are providing more emphasis on blogging rather than implementing other marketing policies. Truly blogging will let you build trust and finally, your potential target visitors will be your clients. It simply converts visitors into customers.
You may have so many questions in mind about why consistent blogging is so much important than other marking strategies. There are lots of reasons hiding behind this after completing this article you will be able to get some of them. To be frank, you don’t need to write every day or no need to post every day or weekly basis, consistent blogging basically means publishing posts maintaining a schedule so that your site always be up to date.
- Play with Search Engine Optimization
Consistent blogging may be defined as the constant writing on the blog your website has so that your site is full of content and Google always gets something to crawl on your site regularly. On the other side, visitors who love to read will find your blog more enjoyable and keep returning for updated content. So you will be lucky to have more engagement with potential clients. It will bind your visitors to your site more than usual time and reduce the bounce rate which actually influences the algorithm of Google. Google and other search engines keep an eye on your blog and will give greater boosts of SEO if they are updated frequently.
- Consistent Blogging Build Authority
Suppose your site is full of beneficial content and help post which are in the interest of visitors then it is going to establish your image as an authority in their mind. For service professionals, this works great. So the impact of the educational blog posts is immense and this will leads to close relations with loyal clients. If a sales website is furnished with answers to common questions written by the staff of the company the clients much more like to involve in the sales process by trusting what you have.
- New keyword Integration
From the research on trend of search, it is found that about 16% people search with new keywords which never used before by others. Another interesting fact is that the main keywords cover 20% of total search and the rest of the 80% is covered by log tail keywords traffic. An updated blog always have more long-tail keywords and more opportunity to have readers.
- Leading to More Conversion
If you’re thinking positively then you will understand that more traffic means more conversion. In other words, more traffic is coming to your site means you have lots of possibilities to convert that traffic to clients and getting more revenue from them. Therefore for every new page, you are writing it is creating more opportunities of getting more leads and more earning.
We would like to conclude by saying that these four reasons are strong enough to convince you. All the reasons are showing that publishing fresh can new content regularly is as much as important as applying other marketing strategies. Actually, consistent blogging is core in getting success of growing online presence and getting the attention of customers as well as search engines. Another positive side of consistent blogging is it will improve your writing tone and loud your voice.